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Engineering Management2D

Decision Making - Theory & Concepts - Eng Mgmt Decision Tree

The decision-making process, types of decisions, and quantitative tools like decision trees and payoff matrices.

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Decision Tree: Launch vs. Don't Launch

Market Conditions

(60%)
Prob. of Failure:40%

Payoffs

$
$
$

Expected Value (EV)

Launch:$52,000
No Action:$0
Rec: Launch Product
Launch
Don't Launch
Strong (60%)
Weak (40%)
Decision
Market
EV: $52,000
END
Success
$100,000
END
Failure
$-20,000
END
Status Quo
$0